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MARKETING SERIES: Crafting Your Message So Donors Will Listen

Session 3:  FAQs, Case Statements, and Annual Reports
Show your value to both current and prospective donors by learning to craft FAQs that provide well articulated answers to commonly-asked questions, powerful case statements that grab their attention and provide compelling reasons for them to invest, and annual reports (electronic and print) that convincingly document your achievements.
Speaker: Anne Towne, ACS Executive Director


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