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Health & Fitness

De-Lightful Dog Logo on (Nearly) Wordless Wednesday

EverythingdDogBlog #87: De-Lightful New Logo of the Newly Named Association of Professional Dog Trainers (APDT)

Change is Good

Just as I was becoming curious about the dog in the former APDT logo (see second photo) (“Building Better Trainers Through Education”), the organization up and changed the logo and their name!

The Association of Pet Dog Trainers became the Association of Professional Dog Trainers and also updated the logo to that in the first photo!

I like it! Both the name and the logo.

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Logo - Decisions, Decisions, Decisions!

A lot of thought goes into a logo: color, graphics, size, and complexity, just to name a few considerations.

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Although I loved the brown, yellow and green earth tones of the former logo, I also love the blues and the ‘Everydog’ in the new logo, as well as the (implied) idea that training by the dog’s person lifts the dog up to a new level.

I also like the light and dark blues melding (yes, melding) into each other and the light blue of the sky, definitely portraying an uplifting relationship between dog and person and a new level to aspire to!

Mychelle Blake, CEO of APDT, told me the Board of Trustees wanted colors that exuded a professional look. According to logo design psychology, blue would be a good choice since it’s generally appealing to most people and is used in medical, government and other non-profit entities - it conveys the ideas of authority and knowledge.

APDT also wanted to get away from the brown and green of the former logo that many people found dated and unappealing.

Artists were asked to create a dog image that was generic in breed and to convey both the human-animal bond and the relationship that training brings about. Also for practical reasons - something easy to transfer to one color for situations like shirt embroidery.

More than 100 designs were submitted and this one (see first logo) matched the APDT goals and the image for the association's rebranding.

APDT’s Train Your Dog Month is January of each year: check out the contests at http://www.trainyourdogmonth.com/ along with free webinars and Facebook chats.

Rather cool with cool blue colors, don’t you think?

(logo credits: APDT)

Read more about it: 

apdt.com

trainyourdogmonth.com 

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