I'm thinking of ways to raise my daughter not to be too materialistic, especially when it is so very cheap and easy to get lots and lots and lots of toys and clothes. (I just went to the tot swap in Columbia on Friday, so stuff is on my mind.)
A related topic is on the perception of used goods. I have bought almost all of her stuff used, which makes me feel really good about being able to reduce and reuse and live a little more sustainably. I worry a little about what happens when she gets older and how the peer pressure may make her feel bad for having used things.
As a child I was made to feel quite bad over my homemade clothes and hand-me-downs. I would like to see society's perceptions about gifts change as well, for the same reason. Right now it seems that most people wouldn't appreciate a used gift or a re-gift.